The original site, reskinned. Identical pages, identical copy and the same working PayPal checkout in both — only the colours and typefaces have changed. Open each one, run the flow, and tell me which direction to take forward.
Light and editorial — the direct descendant of the original Editorial Ivory. Off-white page, oxblood leading, blue type, gold and silver as fine detail, and solid blue panels for contrast.
Rich and dark — the descendant of the original Warm Heritage. Deep blue canvas, gold leading, off-white type, and oxblood held back for the pull-quote and the refund notice.
| Theme A — Ivory Press | Theme C — Midnight Heritage | |
|---|---|---|
| Canvas | Off-white #DEE2D7 (light) | Blue #0D1B2A (dark) |
| Body type | Blue #0D1B2A | Off-white #DEE2D7 |
| Lead accent | Red #6D010E | Gold #B28023 |
| Red is used for | Kickers, prices, selected card, buttons | Pull-quote band, refund notice, hovers |
| Gold is used for | The J, numerals, panel values | The J, all accents, prices, buttons |
| Silver is used for | The S, rules, secondary type | The S, rules, secondary type |
| Monogram | J / S — red divider on light | J | S — pale divider on dark |
| Panels | Solid blue blocks, inverted | Outlined, translucent on dark |
| Selected product card | Red border + offset shadow | Gold border + gold wash |
| Best for | Specs, detail, long-form credibility | Premium positioning, imagery-led |
| Watch-out | Red must stay disciplined or it shouts | Needs strong photography or it reads flat |